Connecting the Scent of Thailand
to the World of the Middle East

A sole distributor of perfumery and cosmetics imported from Thailand across the Middle East

Vision

Partners in distributing
excellence

Mission

To Connect the scent
of Thailand to the
world of Middle East

Values

To Thrive the
economic perfumery
scene of Thai local &
communities

OUR Team

We strongly believe that it is only by helping others grow that we can grow ourselves. We are a driven team of qualified and experienced professionals, led by a Manager, Miss Rosita Dhechavarin, who came across the country from  Thailand to the United Arab Emirates.

After deciding to reject pursuing a Pre-Master in Management with ESCP Europe, a leading business school in France, she decided to start her goal of being a woman entrepreneur in the United Arab Emirates with humblest start as a cabin crew. Seeing most of the all-white and blue collars have been highly fatigued and depressed, her vision and strong ethos guide the passion to reduce the tiredness both mentally and physically with a strong tradition of Thailand – a Thai heritage. 

By being specified in perfumery and cosmetic importing,
we served a diverse service dimension for our partners to reach their goals.

Message From The Founder

Founded by Managing Director, Ms. Rosita Dhechavarin, RIT comes from humble beginnings as a free zone limited liabilities company in UAE. She formed RIT with the motivation to help entrepreneurs in Thailand import, expand & manage perfume and cosmetic businesses to the UAE.

RIT: Empowering entrepreneurs, bridging borders, and redefining success.

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HONOURABLE BOARD OF ADVISORS

Supply-Chain-Advisor-of-rosita-scent-of-thailand

Supply Chain Advisor

Finance-Advisor-of-rosita-scent-of-thailand

Finance Advisor

Legal-Advisor-of-rosita-scent-of-thailand

Legal Advisor

Our Partnership

Why ROSITA

“One stop” distribution for companies in driving their footprint and building them in perfumery leaders
Offer end to end support to  our partners with distributors in Middle East
Importing, Distributing, Selling & Marketing leading Perfumery & Cosmetics brands across all key markets in Middle East
A robust or swift route market entry platform in materialising in regional opportunities

Why UAE

Strategic Location
Economic Stability
Duty-Free Zones
Cultural Appreciation
for Perfumery
Luxury Retail Destination
Tourism and Hospitality
Industry

OUR STORY

From the serenity mountain in Thailand….

Once upon a time, amidst the serene beauty of Thailand’s towering mountains, a young lady embarked on a journey of self-discovery. Rosita Dhechavarin, a spirited soul seeking solace and clarity, found herself drawn to the ancient practice of Vipassana meditation. High atop a peak, surrounded by the fragrant blooms of night flowers, Rosita immersed herself in the stillness of the night, allowing the scent to awaken her senses and deepen her awareness.

As she delved deeper into her meditation practice, Rosita experienced a profound realization – the undeniable connection between the soul and scent. The aroma of the night flowers became a conduit for self-reflection, guiding her towards a deeper understanding of her own thoughts and emotions. In this moment of clarity, Rosita discovered a newfound sense of gratitude and delight in the simple yet profound beauty of scent.

..…To the founding of ROSITA

Despite the allure of a prestigious Pre-Master degree in Management at ESCP Europe, Rosita felt compelled to follow her heart’s calling. Rejecting the conventional path laid out before her, she made the bold decision to venture across the globe to the mystical lands of the Middle East, driven by a burning desire to pursue her dreams and make a meaningful impact.

“To return the kindness of the homeland country and local communities,” Rosita declared with unwavering determination. And so, she set forth on her entrepreneurial journey, recognizing that importing and distributing goods from her beloved homeland of Thailand would be the perfect avenue to fulfil her mission.

With passion as her compass and compassion as her guide, Rosita founded her company, infusing each endeavour with the essence of her profound experiences in meditation and the transformative power of scent. Through her dedication to spreading joy, gratitude, and cultural exchange, Rosita’s journey blossomed into a remarkable odyssey of self-discovery, service, and boundless possibility. And so, the story of Rosita Dhechavarin, founder extraordinaire, continues to inspire and illuminate the hearts of all who encounter her tale.

OUR MERGED CUTLURE

The richness of Arab perfumery culture

Perfumery culture in the Arab world is a fascinating tapestry woven with threads of history, tradition, and sensory allure. For millennia, fragrances have held a profound significance in Arab society, transcending their role as mere scents to become symbols of identity, hospitality, and spiritual connection. Rooted in ancient civilizations like the Mesopotamians and Egyptians, Arab perfumery has evolved into a sophisticated art form, deeply intertwined with religious practices, social customs, and personal adornment.

At the heart of Arab perfumery lies a reverence for natural ingredients sourced from the region’s diverse landscapes. Oud, rose, jasmine, and other botanical treasures are meticulously extracted and blended using age-old techniques, resulting in fragrances that evoke a sense of luxury and refinement. Perfume plays a central role in daily life, from welcoming guests with trays of perfumed oils to exchanging scented gifts during special occasions.

The richness of Thai heritage

Agarwood

In the lush forests of Thailand lies a hidden treasure revered for its captivating aroma and profound cultural significance – Agarwood, known locally as “Ma Oud.” Renowned for centuries as one of the most precious natural resources, Agarwood and its derived oil have woven themselves into the fabric of Thai culture, spirituality, and commerce.

Agarwood, prized for its rich, resinous fragrance, is formed within the heartwood of Aquilaria trees when they undergo a natural process of infection and defense. This transformation imbues the wood with a complex scent profile ranging from woody and smoky to sweet and floral, making Agarwood one of the most sought-after ingredients in perfumery and traditional medicine

Thai Spa and Perfumery

Nestled within Thailand’s vibrant cultural landscape lies a realm where tranquility reigns supreme and fragrant treasures abound – the enchanting worlds of Thai spa and perfumery culture. With roots deeply entwined in ancient healing traditions, spiritual beliefs, and natural abundance, Thailand’s spa rituals and perfumery practices offer a harmonious blend of sensory indulgence and holistic wellness.

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